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Real Estate Agency Solutions

 
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Representation Is Difficult Enough
Without Having To Figure Out The Direction Of The Market

Real estate transactions are put together - and sometimes fall apart - over emotional hotbeds of insanity, lunacy and what may appear as bipolar mood swings. In short, Real Estate Agency is about the management of an emotional transaction in a manic environment and the best paid agents are those who master the art of transactional psychology.

Selling Agents

American homeowners sell and move, on average, every five to seven years. Even though people who have lived in the same home for 30 years might have difficulty understanding this phenomena, most everyone will discover one day that their time to participate in this American migration has arrived. There are a variety of reasons that people sell and move and every reason, no matter how logical, has an emotional attachment. Thus the selling agent's most important role is to help the seller crystallize the reasons for their decision to sell, to examine the seller's options and to help the seller plan for their future. (Selling Agents are Agents of Change.)

The seller's determination to sell should be the reasonable conclusion of sorted benefits and drawbacks analysis that shows when the benefits outweigh the drawbacks, it's time to sell. Real estate marketing is serious business and selling agents do not receive income from properties that do not sell and they are left to absorb all of the marketing expenses as well. And most experienced agents have learned that allowing a seller to "test the market" is a pointless exercise and wasted effort.

"Testing the market" is not required to figure out how much a buyer will offer or to figure out if a home is priced correctly. Presently, there are a variety of real estate price-data and forecasting tools available to help real estate agents and homeowners make informed selling decisions but most of these employ methods that only offer a historical perspective and few, if any, have the data and understanding required to offer an educated guess about the probability of future values.

The single most important factor a seller should consider when selling a home is the asking price. It is never in the seller's advantage to overprice a property because the freshness of a home's appeals is lost after the first two to three weeks of showings. Studies show that after 21 days, demand and interest wane and buyers begin to believe that there must be something wrong with a property that doesn't sell right away. Buyers also worry that the seller's price reduction must be the result of a discovered major defect and leaves to seller venerable as a buyer will continue to wonder just how much lower the seller will be willing to drop the price.

ValyooTrends Market Condition Reports allow a Selling Agent to remain the Seller's Advocate by providing a third party source and validation of real market conditions as part of the agent's Comparative Market Analysis (CMA).

Buying Agents

Pride of ownership is the number one reason why people yearn to own their home and home ownership provides a sense of stability and security while making an investment for the future. Even though there are a variety of reasons that people choose to buy a home, no matter how logical, the decision is based on an emotional attachment. Buying a home can be a complex process and the buying agent's most important role is to assist the buyer in maneuvering through the acquisition process of home ownership. (Buying Agents are Facilitators of Change.)

Figuring out the amount to offer can be daunting for most buyers because they are concerned that if they offer too little, they will risk insulting or alienating the seller and most buyers will simply refuse to make offers on properties that are considered to be overpriced. On the other hand, if they offer too much, they could be overpaying for a property or run the risk of not being able to have the purchase price supported by an appraisal.

Pricing is about market supply and demand and wise real estate agents who represent buyers will make sure that their clients have access to a Comparative Market Analysis (CMA) because it becomes the strongest tool in a home buyer's pricing arsenal, even though the most CMA's do not have the ability to address current market conditions.

ValyooTrends Market Condition Reports help Buying Agents provide their clients with the most valuable negotiation tool possible, while supplementing a Comparative Market Analysis (CMA) as a third party source and validation of real market conditions.

Information is the Key

Knowing and understanding market values and trends is critical for real estate agents and having access to reliable market condition information, in an easy to understand format, can help to eliminate a buyer or seller's uncertainty.

ValyooTrends Market Condition Summary Reports are far more extensive and specific in reporting historic activity and the probability of future market trends than can be obtained from other data suppliers. Because we employ methods that analyze both historic AND current real estate and local economic information, we are able to report market trends and forecast with great accuracy what market activity is likely to occur in the near future.

ValyooTrends Market Condition Summary Reports provide an extended 24-27 month view of the marketplace and the data is cross referenced and verified with other real estate and economic information as a means of providing a realistic view of market conditions.

So, if you're an agent assisting a seller with a listing price, or trying to help a buyer determine their offering price, ValyooTrends Market Condition Summary Reports provide an affordable and realistic solution for understanding market values.

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Specially Priced For Professional Use
($19.95 Retail Value)

We know value and are dedicated to providing reliable market condition data, unbiased real estate appraisals, appraisal review and value opinions to the lending, legal, insurance, real estate and financial services industries.

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